Description

Ever wondered how to turn the sizzle of grilled squid into a visual feast that captures the hearts of spicy food enthusiasts? Let’s dive into this project, ZapJung, the first premium grilled squid franchise in Thailand, and discover how I transformed this sizzling concept into a tantalizing brand experience!

Brand Insights:

ZapJung, a paradise for the bold, is all about crafting a sensory explosion through spicy delights. Target audience, the 18-35-year-old crowd, seeks adventure in street food, fueled by a love for spice and an appetite for the extraordinary. To meet their cravings, ZapJung radiates a trendy, friendly, and easy-going aura.

Design Alchemy:

Picture this: a playful squid character dancing through a vibrant Thai marketplace. I harnessed the lively energies of yellow, green, and red to create an engaging contrast that ignites the senses. With rounded corners and curves, the design echoes a warm, approachable personality, while high-contrast colors add a touch of sophistication.

But it doesn’t stop there. The packaging, from the colorful cup holders to the mouthwatering food imagery, speaks volumes, leaving no taste bud untouched.

ZapJung’s brand journey is a symphony of flavors and visuals that not only embraces the spicy Thai essence but also speaks to the hearts of adventurous foodies. I invite you to savor the zest and playfulness in my design, an unforgettable experience that turns every bite into an adventure!

Ready to spice up your brand? Let’s create magic together! 🌶🎉