Aji Cuisine & Bar
Details
CLIENT: | Aji Restaurant |
PRODUCT / SERVICE: | Thai-Peruvian Fusion Cuisine and Bar |
YEAR: | 2020 |
CATEGORY: | Brand |
SCOPE: | – Brand development – Logo design – Brand standard & Identity |
Description
Flavorful journey, where every bite is an artful expression of two worlds.
In the realm of gastronomy, where worlds collide, Aji emerges as the epitome of Thai-Peruvian culinary fusion. As Albert Einstein once mused, “Creativity is intelligence having fun,” I embarked on a journey to create not just a restaurant but an experience. Aji, the marriage of Thai and Peruvian street food, is a testament to the artistry of flavor.
Brand Insights:
Aji, the embodiment of Thai-Peruvian fusion cuisine and bar, promises an unparalleled dining experience. It’s more than just food; it’s the essence of two rich cultures coming together. Targeting cosmopolitan Thai locals aged 22-35, Aji invites those who crave flavor without boundaries.
Design Alchemy:
Aji, derived from the heart of Peruvian cuisine, marries the essence of Peru with the artistry of Thailand. The Aji logo is a symphony of cultures—a Peruvian chili entwined with Thai ornaments, set in an artful, modern font. Bold and delicate strokes celebrate the fusion of modernity and tradition, while Thai ancient art adorns our emblem, embracing Thai culture. My color palette, anchored by vibrant red, whets appetites and ignites passion, mirroring rich flavors.
For typography, the stylish Santis font exudes trust and professionalism, assuring patrons they can savor new experiences without sacrificing taste. Clean layouts and carefully chosen materials reflect sophistication and the brand’s core values.
In conclusion, Aji is more than just a restaurant; it’s a culinary symphony, an exploration of flavors that transcends borders. With its fusion of tradition and innovation, it beckons you to indulge in the joy of culinary discovery. Aji isn’t just food; it’s an unforgettable experience, a fusion of cultures served on a platter of modernity and luxury.